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PENNY SANSEVIERI
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Selling Your Books in Bulk
Have you ever dreamed
of selling your book to a large corporation? A sale that
would register several thousand copies of non-returnable
product on the book sale meter? What's that? You've
never thought of it, you say? Well, never fear! It's not
too late to pursue this avenue, especially if you have a
book ripe for a particular market.
Before you embark on this project, it's important to
understand the possibilities out there. During this
session
Penny Sanseveri
will make you aware of incentive items you might see and
understand how they are used. Many are offered as
consumer gifts or incentives while others are used as
training tools or morale boosters for employees.
She will cover:
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The different
market segments you can go after
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Aligning with
particular companies
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Approaching
magazines
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How to
structure and pitch your idea
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Incentive items
to sweeten the deal
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How long it
takes to land a deal
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Discounts and
negotiation tactics
PENNY C. SANSEVIERI,
CEO and founder of Author Marketing Experts, Inc., is a
best-selling author and internationally recognized book
marketing and media relations expert. Her company is one
of the leaders in the publishing industry and has
developed some of the innovative Social Media/Internet
book marketing campaigns. She is the author of five
books, including Red Hot Internet Publicity which
has been called the "leading guide to everything
Internet" AME is the first marketing and publicity firm
to use Internet promotion to its full impact through The
Virtual Author Tour™, which strategically works with
social networking sites, micro-blogs, blogs, book
videos, and relevant sites to push an authors message
into the virtual community and connect with sites
related to the book's topic, positioning the author in
his or her market. AME has had nine recent books top the
bestseller lists including New York Times, USA Today,
and Wall Street Journal.
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