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Diana Baroni
Claudia Riemer
Boutote
Tom Miller
Julia Pastore
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Publishing Panel:
What Every Author Should Know
About Publishing in the 21st Century
Are you curious about what publishers like Hay House,
HarperOne, Random House and Penguin are looking for?
Many people dream of being a published writer. But very
few actually realize that dream. The reason often isn't
because they can't write. It's because they don't know
the business end of the writing game. Every publishing
insider knows you can't just put manuscripts in the mail
and wait for a reply. You have to find out what editors
want and how they want it.
Whether you are a novice or an active freelancer, in
order for your future book to succeed, you need to
understand the realities -- both harsh and happy -- of
the publishing industry.
During this information-packed panel our expert
publishers will share:
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Changes they have observed in the publishing world
in recent times
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The biggest mistakes they find in book proposals
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The types of authors they are currently looking for
and publishing
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The level of importance “platform” is in the
decision making process
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Marketing avenues that work best to move books
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Opinions on the “bestseller campaigns” designed to
drive traffic to #1 on amazon.com
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The role they find that blogs play in book promotion
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The Future of Publishing
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New business models
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New paradigms and whose hands the power of the
industry is now in
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The pitfalls of traditional publishing and the
pitfalls of self-publishing
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The role of the iPad, Kindle, BLIO, etc. on
everything from consumer habits, publisher business
models, book sales, and author branding
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The book as a platform
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The attributes and skills needed to be a successful
and prosperous author in the coming decade
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The Publisher role as a 'partner' and 'advocate' and
'brand builder'
Diana Baroni
is Vice President,
Executive Editor at Grand Central Publishing. In her 17
years in publishing, she has developed a list of
practical and narrative nonfiction
titles, including books on topics such as health,
self-help, diet and nutrition, relationships, beauty,
and personal fulfillment, as well as women’s issues, pop
culture, and business. She is
the former editorial director and founding editor
of Grand Central’s Wellness imprint. Her books in the
mind/body arena include the New York Times
bestsellers Now Eat This! Diet by Rocco DiSpirito,
This is Why You’re Fat (and How to Get Thin) by
Jackie Warner, The Engine 2 Diet by Rip Esselstyn,
Dr. Sanjay Gupta’s Cheating Death and Chasing
Life, and The Wrinkle Cure and The
Perricone Promise by Dr. Nicholas Perricone. Her
books in other areas of interest include the must-have
women’s business book Nice Girls Don’t Get the Corner
Office by Lois Frankel, PhD, the beauty guide
Babushka’s Beauty Secrets by Raisa Ruder, and the
inspirational memoir Brain Surgeon.
CLAUDIA RIEMER BOUTOTE | SVP, Associate Publisher, HarperOne
Claudia Riemer Boutote, SVP, Associate Publisher, oversees HarperOne’s
marketing, publicity, and packaging. For the past seven years, she has been instrumental in propelling over
60 books
onto the New York Times
bestseller list; in
the launch of HarperBibles, including the top selling
The Green Bible; and in the rebranding of HarperOne.
Prior to joining HarperOne, she held marketing and
publicity management positions at a variety of major New
York publishing companies including Workman Publishing,
St. Martin’s Press, McGraw-Hill, Dell/Delacorte, New
American Library, and Scribners. She was also Deputy
Editor-in-Chief at Seventeen Magazine and in the
editorial department of Good Housekeeping magazine.
Tom Miller is Executive Editor of
General Interest Books at John Wiley & Sons, the
oldest trade publisher in America and a leading global
innovator in electronic as well as print publishing
initiatives. Tom has been in book publishing for more
than 25 years; he has been at Wiley for 14 years and
previously held senior editorial positions at Simon &
Schuster, HarperCollins, Hyperion, and McGraw-Hill. Tom
has acquired and edited many New York Times bestsellers
in the categories of health, self-help, current affairs,
biography, and popular science. He runs the prescriptive
health and popular psychology/self-help department at
Wiley and also acquires narrative books. Tom has
published books by Deepak Chopra, Jared Diamond, Kirk
Douglas, Jack Cafferty, Roger Walsh, Erich Schiffman,
James Balch, Ginger Rogers, and other notable authors.
He manages publishing alliances with leading brands
including the American Medical Association, Merck, and
the American Dietetic Association and is working on
implementing new strategies for publishing derivative
and custom products in both electronic and print
formats. Tom's interests include travel, music, film/TV,
natural health, fashion, social media, business,
spirituality, literature, food, and art. He lives in
Greenwich Village in New York City. Follow him at
twitter.com/thomaswmiller.
JULIA PASTORE,
Senior Editor, Crown Archetype, Harmony Books and Deepak
Chopra Books: Julia acquires strong-voiced and
platform-driven nonfiction, both narrative (memoir,
biography, women’s issues, pets) and prescriptive
(self-help, psychology, motivation) for Crown Archetype
and religion, spirituality, and personal transformation
for Harmony Books and Deepak Chopra Books. Her recent
New York Times bestsellers include Meredith
Baxter’s Untied, Marc Eliot’s biography of Clint
Eastwood, American Rebel, Donald Spoto’s High
Society: The Life of Grace Kelly, Dr. Daniel Amen’s
The Amen Solution, Cesar Millan’s Cesar’s
Rules, and Deepak Chopra’s Reinventing the Body,
Resurrecting the Soul. She is the editor of Sal
Mineo, a biography of the tragic Hollywood star, by
Michael Gregg Michaud recently optioned for film by
James Franco; She Ain’t Heavy, She’s My Mother, a
humorous memoir by Mad Men star Bryan Batt;
You Don’t Know Me, an intimate look at life with
his famous father by Ray Charles Jr.; The Kids Are
All Right, the Alex Award-winning memoir by the four
Welch siblings about the shifts in their family after
they were orphaned; and The Great Typo Hunt by
Jeff Deck and Benjamin Herson, the Boston Globe
bestseller and adventurous tale of misplaced apostrophes
and the open road. Before joining Crown in 2004, Julia
was an editor at St. Martins Press for six years.
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