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2011 PUBLISHING PANEL TBA
[View 2011 Panelists]
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Publishing Panel:
What Every Author Should Know
About Publishing in the 21st Century
Are you curious about what publishers like Hay House,
HarperOne, Random House and Penguin are looking for?
Many people dream of being a published writer. But very
few actually realize that dream. The reason often isn't
because they can't write. It's because they don't know
the business end of the writing game. Every publishing
insider knows you can't just put manuscripts in the mail
and wait for a reply. You have to find out what editors
want and how they want it.
Whether you are a novice or an active freelancer, in
order for your future book to succeed, you need to
understand the realities -- both harsh and happy -- of
the publishing industry.
During this information-packed panel our expert
publishers will share:
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Changes they have observed in the publishing world
in recent times
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The biggest mistakes they find in book proposals
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The types of authors they are currently looking for
and publishing
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The level of importance “platform” is in the
decision making process
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Marketing avenues that work best to move books
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Opinions on the “bestseller campaigns” designed to
drive traffic to #1 on amazon.com
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The role they find that blogs play in book promotion
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The Future of Publishing
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New business models
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New paradigms and whose hands the power of the
industry is now in
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The pitfalls of traditional publishing and the
pitfalls of self-publishing
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The role of the iPad, Kindle, BLIO, etc. on
everything from consumer habits, publisher business
models, book sales, and author branding
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The book as a platform
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The attributes and skills needed to be a successful
and prosperous author in the coming decade
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The Publisher role as a 'partner' and 'advocate' and
'brand builder'
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