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Marc Allen
Patricia Gift
Lisa Sharkey
and Chris Snook
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Publishing Panel:
What Every Author Should Know
About Publishing in the 21st Century
Are you curious about what publishers like Hay House,
HarperOne, Random House and Penguin are looking for?
Many people dream of being a published writer. But very
few actually realize that dream. The reason often isn't
because they can't write. It's because they don't know
the business end of the writing game. Every publishing
insider knows you can't just put manuscripts in the mail
and wait for a reply. You have to find out what editors
want and how they want it.
Whether you are a novice or an active freelancer, in
order for your future book to succeed, you need to
understand the realities -- both harsh and happy -- of
the publishing industry.
During this information-packed panel our expert
publishers will share:
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Changes they have observed in the publishing world
in recent times
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The biggest mistakes they find in book proposals
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The types of authors they are currently looking for
and publishing
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The level of importance “platform” is in the
decision making process
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Marketing avenues that work best to move books
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Opinions on the “bestseller campaigns” designed to
drive traffic to #1 on amazon.com
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The role they find that blogs play in book promotion
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The Future of Publishing
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New business models
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New paradigms and whose hands the power of the
industry is now in
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The pitfalls of traditional publishing and the
pitfalls of self-publishing
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The role of the iPad, Kindle, BLIO, etc. on
everything from consumer habits, publisher business
models, book sales, and author branding
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The book as a platform
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The attributes and skills needed to be a successful
and prosperous author in the coming decade
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The Publisher role as a 'partner' and 'advocate' and
'brand builder'
Marc Allen
is a renowned author, speaker, composer, and publisher.
He co-founded New World Library (with Shakti Gawain) in
1977, and has guided the company from a small start-up
to its current position as one of the leading
independent publishers in the country. He is the author
of several books, including The Greatest Secret of
All, The Millionaire Course, The Type-Z Guide to
Success, and A Visionary Life. His
latest publication is a revised edition of his
best-selling book, Visionary Business: An
Entrepreneur’s Guide to Success. Marc has
developed online courses and teleseminars based on his
books, and has also produced five albums of romantic,
impressionistic music. For more information, check out
MarcAllen.com
and
NewWorldLibrary.com.
Patricia Gift
is Director of Acquisitions for Hay House, one of the
world’s leading publishers of self-help and
transformational books. Bestselling authors she has
worked with include Caroline Myss (Defy Gravity),
Thomas Moore (The Care of the Soul in Medicine),
Matthieu Ricard (Why Meditate?), Chris Downie (The
Spark), and Bruce Lipton (The Biology of Belief).
With nearly 25 years of publishing experience, she has
held positions in sales, marketing, and editorial. Gift
joined Hay House in 2007 to open and run their New York
office.
LISA SHARKEY
is Senior Vice President and Director of Creative
Development for HarperCollins Pubilshers Worldwide
acquiring high profile authors for HarperCollins. Among
her authors are His Royal Highness The Prince of Wales,
Time Magazine's Mark Halperin, Dancing With The Stars
host Tom Bergeron, Alana Stewart and bestselling titles
Stolen Innocence, Out of Captivity, The 10 Things You
Need to Eat, and Lauren Conrad's LA Candy series.
Sharkey is a two time Emmy winner from her 25 years as a
television news writer and executive. She is also the
co-author of the book Dreaming Green: Eco-Fabulous Homes
Designed to Inspire and is married to architect Paul
Gleicher who is her co-author and the father of their
three children.
Chris J Snook
is an award-winning Entrepreneur, Best Selling Author,
and self-described Venture Catalyst whose company TLEC
Ventures (aka “The Lifestyle Enhancement Company”)
acquired a majority stake in the No Limit Publishing
Group at the end of 2009 and currently serves as its
Editor-In-Chief. Under his leadership this past year it
has become one of the fastest growing independent
publishers in the country with an (author-centric)
hybrid publishing model that blends the benefits and
quality of the Traditional path, with the flexibility
and high profit margins of the self-publishing method,
while forging aggressively into rich-media derivatives
and digital distribution channels of the author's title
and brand. He has built and developed organizations
with as many as 8000 distributors and partners in
several markets across the world in his 11+ year
entrepreneurial career.
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