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Heidi Krupp
Arielle Ford
Dan Janal
Jill Lublin
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PR Panel:
How PR is Changing in the 21st Century
In a world where
everyone seems to be clamoring for their 15 minutes of
fame, how do you attract the attention to show the world
what you have? During this information-packed panel
you'll get new and exciting strategies for getting your
name into the media - and the public eye - again and
again. We've brought together a panel of industry
heavyweights to give you an in-depth look at developing
a 21st century PR strategy that employs the newest tools.
Topics covered include:
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PR
strategies and tactics to use in today's rapidly
changing environment
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How
to develop long-standing press relationships
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Launching a national media campaign
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The
secrets of an effective press release
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Getting top producers and editors to take your
calls
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What
to include in press releases and kits
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New PR tools of the 21st Century
HEIDI KRUPP
─ A
twenty-five year veteran in branding, media, marketing,
promotion and production in the entertainment industry,
Heidi Krupp has a
proven track record of creating and executing innovative
branding and marketing initiatives that build her
clients’ businesses. Heidi Krupp launched Krupp
Kommunications
(K2),
in 1996 from her studio apartment in Hoboken, New
Jersey. Sixteen years later, she is the CEO & Founder
of a New York City-based award winning public relations,
marketing and branding agency.
Heidi has built
K2
into an industry leader
with a proven track record of creating and
executing innovative branding and marketing initiatives
that build her clients’ businesses. K2 has places over
65 books on the New York Times bestseller lists,
including #1 bestsellers The South Beach Diet and
Your Best Life Now. Heidi is a native to
Pittsburgh, Pennsylvania and a graduate of Ohio
University with a bachelor’s degree in journalism and
communications. She played an integral role at ABC News
20/20 and amassed an impressive string of production and
publicity credits during her tenure at ABC, including
her first publicity credit for Barbara Walters. She is a
member of Women in Communications, The Public Relations
Society of America, American Business Women’s
Association; Publisher’s Publicity Association, The
National Association of Female Executives and serves as
a board member for the Books for a Better Life Awards
and Goddard. Heidi resides in New York with her
husband, Darren and newly born son, Caden.
ARIELLE FORD has
mastered the art of making things happen. A nationally
recognized publicist and marketing expert, producer,
author and consultant she has catapulted many authors
and celebrities to stardom and enormously facilitated
the rapid growth of the self-help and human potential
movement in the US. She is one of the founding partners
of the Spiritual Cinema Circle. Prior to January 2004,
Arielle ran her own public relations firm. She is best
known for helping to launch the careers of Deepak
Chopra, Jack Canfield and Mark Victor Hansen of the
Chicken Soup for the Soul series, and Neale Donald
Walsch. She has also handled publicity for Wayne Dyer,
Debbie Ford, Gary Zukav, Marianne Williamson, Louise
Hay, don Miguel Ruiz, and many other notable authors,
eleven of whom had books that reached #1 on the New York
Times bestseller lists. Arielle is also the author of
seven books herself, including the popular Hot
Chocolate For The Mystical Soul series and her
latest book; The Soulmate Secret: How to Manifest the
Love of Your Life with the Law of Attraction. She
has been featured on many international media outlets
including USA Today, Oprah magazine,
Fox News, The Other Half and MORE.
Dan Janal
is president and founder of PR LEADS PLUS.com. He helps
speakers, authors, coaches, consultants and small
businesses get publicity so they can build their
platforms, sell more products and get more speaking
engagements. His clients get terrific results from
coaching, consulting, done-for-you services and
do-it-yourself tools. He has written six books for John
Wiley &Sons that have been translated into six
languages. He has spoken everywhere from Beijing to
Budapest and taught at Berkeley and Stanford. He was on
the PR team that launched AOL. A former award-winning
newspaper editor and reporter, he interviewed President
Gerald Ford and First Lady Barbara Bush.
www.prleadsplus.com
Jill Lublin
is the author of the bestselling book, Get
Noticed…Get Referrals (McGraw-Hill). She is also
the coauthor of two other national bestselling books,
Networking Magic which rose to #1 on the Barnes and
Noble charts for three weeks, and Guerilla Publicity,
which is regarded as the “PR bible”.Jill hosts the TV
program, Messages of Hope, and the nationally
syndicated radio show, Do the Dream. Over the
past twenty years, she has worked with ABC, NBC, CBS,
and other national media. She has also been featured in
The New York Times, Inc. Magazine, Women’s Day,
Fortune Small Business, and Entrepreneur Magazine,
and on ABC, NBC, and CBS, radio, and TV nationwide. She
has been featured on Tony Robbins stage as well as with
T. Harv Eker and has spoken at various events with Jack
Canfield, Mark Victor Hansen, and Richard Simmons.
www.JillLublin.com
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