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JOEL ROBERTS
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HITTING THE MEDIA JACKPOT:
How to Get Booked in
the Media and Nail the Interview Once You Get There
Do
you want to be on television or radio? Sure you do –
every author does! But to sell it, you've got to know
how to tell it. Will you be ready for the microphone
when your big break comes?
During this session, master media consultant
Joel Roberts,
will tell you how you can be discovered by TV/Radio
producers, find a place in their Rolodex and get your
idea or story on the tube! He will give you his take on
what talk shows are looking for and how to be prepared
to give a great interview.
What you will learn:
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An elegantly simple model for nailing your
story and message in one minute or less
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The single most effective communications
strategy there is
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How to put YOU in your YOU-nique selling
proposition
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The key balance that every great
communicator must have
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How to “hook” producers so they’ll put you
on the air!
Joel Roberts
is a former, prime-time, KABC radio talk show host in
the #1 radio market in the world - Los Angeles. Today he
is President of his own media and communications
consulting firm based in LA and New York. His clients
range from major publishers and best-selling authors to
Fortune 500 corporations such as Eli Lilly, Pfizer,
Novartis, Wal-Mart and Target. He also coaches many
prominent politicians, CEOs, entrepreneurs like Kinkos
founder, Paul Orfalae, and celebrities, including rock
star Kenny Loggins. In the publishing world, Joel is
widely considered to be one of the top media consultants
in the business. He is the official media coach for the
#1 best-selling franchise, Chicken Soup for the Soul.
Other best-selling author clients include Stephen Covey
(Seven Habits of Highly Successful People), Jack
Canfield (The Success Principle), Marci Shimoff (Happy
For No Reason), Lisa Lillien (Hungry Girl), marketing
guru Jay Abraham, #1 best-seller Harv Eker (Secrets of
the Millionaire Mind), 5 of the authors featured in the
mega-hit The Secret, and many, many others. Joel's
clients have been on Oprah!, The Today Show, CNN, and
every major television and radio talk show as well as on
the cover of virtually every magazine and newspaper
across the country.
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