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RUSSELL BISHOP,
MALLIKA CHOPRA, MIKE KOENIGS and PAUL COLLIGAN
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Hi Tech
Marketing Panel:
Using Blogs, Podcasts and Video Blogs to Market Yourself
and Your Book
It's the hot new
trend, and everyone - from your neighbor to high-profile
actors and politicians - is doing it. Blogs and podcasts
are a powerful marketing tool for businesses of all
sizes and specialties. If you aren't using new media
with your business, you're losing money and customers.
This panel will give you an introduction to these
techniques and will help you understand how to create an
effective blog, podcast, and videocast.
Russell Bishop
will cover:
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Keys to good blog posts
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Ideas to make your blog stand out
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How authors can utilize HuffPo to
grow their blog audience and platforms
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How you can you integrate blog posts,
your own website, and build a customer base
Russell Bishop is the
Editor-at-Large for the Huffington Post. He is also
founder of Bishop & Bishop, a consulting and coaching
company, author of numerous articles on the power of
choice and awareness, and has two books in
development.
An
expert in personal and organization transformation,
Russell has coached leadership teams, entrepreneurs, and
CEO’s in 34 countries around the world.
Mallika Chopra
will cover:
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How
to build a massive readership
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What
makes a good blog
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Options if you don't have time to blog
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How
to promote your blog
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Realizing your target audience
Mallika Chopra is the
daughter of Deepak Chopra and a partner in Chopra Media.
She was a founder and executive at MyPotential Inc, a
multimedia company focused on the self-help industry,
which was profiled in Forbes, W Magazine, Femina,
and the LA Times. Her current project is
the media website intent.com, which she cofounded with
her father and several others. She is also the creative
force and architect behind
www.intentblog.com, a popular blogging community
featuring South Asia's most renowned thinkers.
In addition to her
entrepreneurial work, Chopra has also served as a
marketing and strategy consultant for Go Network
(Disney), Beliefnet (FOX), Yahoo, and MTV International.
Chopra published her first book in 2005, 100
Promises to My Baby.
Mike Koenigs
will cover:
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The
power of social video marketing
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How
to completely automate lead generation with social
media
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How
to create online video content FAST and EASY
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Money making systems – “The Social Media Money
Machine”
MIKE KOENIGS
is an internet
marketer, video producer and speaker Mike who is
best known as the guy who created Traffic Geyser, an
incredible online tool and service that distributes
over a million videos per week. Traffic Geyser
generates web traffic and leads for you in minutes
by sending video content to over 120 video sites,
social bookmarking, social media, blog and
podcasting directories. Mike has served as a
producer, marketer and consultant for Sony
Entertainment, 20th Century Fox, 3M, General Mills,
Dominos Pizza, Ralston, Mazda Motors and New York
Times bestselling authors and celebrity speakers.
He’s the go-to online video marketing guy for many
big-name celebrity, authors and online marketers
including Paula Abdul, Tony Robbins, John Assaraf
from "The Secret", Brian Tracy and Mark Victor
Hansen. He's created over 300
web sites and more than 30 products. For more
information visit: www.MikeKoenigs.com
PAUL COLLIGAN,
YouTube Expert:
PAUL COLLIGAN helps
busy people leverage the technologies of new media
to get their message out to more people, with less
effort, and for greater profit. He is CEO of Colligan.com Inc.
and manages several popular Internet properties that
include Podcast Secrets, Automate Sales, The Product
Creation Platinum Mastermind and The New Media Inner
Circle.
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