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Thinking
Outside the Bookstore Box!
Marketing Venues Beyond the Bookstore
If
bookstores aren’t interested in having you in their
store or if you’ve exhausted this market then this
session is for you. Penny Sansevieri
will
teach you how to capture a sales market that doesn't
require bookstore exposure.
Marketing a book doesn't have to be an overwhelming
task. All it takes is some time, careful planning and a
dash of creative thinking. This program combines savvy
ideas with effective and cost-effective strategies to
get your book the attention it deserves. We'll even
discuss free marketing opportunities available to all
authors! You'll learn what marketing options offer the
biggest payoffs in sales and what traditional methods
are best to avoid.
During this session we’ll look at:
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How to find web sites to pitch yourself to
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How to set up a social networking page
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How to find bloggers and contact them
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Speaking events outside the bookstore: creative ways
to plan these
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Networking online, how to do it and why you *must*
network with bloggers
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Using book videos to sell more books
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Using Wikipedia to market yourself
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Virtual book tours
PENNY C. SANSEVIERI,
CEO and founder of Author Marketing Experts, Inc., is a
best-selling author and internationally recognized book
marketing and media relations expert. Her company is one
of the leaders in the publishing industry and has
developed some of the innovative Social Media/Internet
book marketing campaigns. She is the author of five
books, including Red Hot Internet Publicity which
has been called the "leading guide to everything
Internet" AME is the first marketing and publicity firm
to use Internet promotion to its full impact through The
Virtual Author Tour™, which strategically works with
social networking sites, micro-blogs, blogs, book
videos, and relevant sites to push an authors message
into the virtual community and connect with sites
related to the book's topic, positioning the author in
his or her market. AME has had nine recent books top the
bestseller lists including New York Times, USA Today,
and Wall Street Journal.
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